According to the Mail on Sunday, Lord George Carey has accused Sainsbury's, Asda and Tesco of commercialising Easter, urging them to stock The Real Easter Egg, which features Christian crosses on the box and contain a leaflet telling the story of the Resurrection.
Speaking about the current stock of chocolate eggs on offer, Lord Carey said: "The rest are rubbish. These Easter eggs that have nothing to do with Easter, all they are trying to do is get more money out of people. They have no meaning. I think it shows ignorance on the part of these supermarkets.
"By not offering an alternative to secular Easter eggs they are really undermining the real message of Easter. It saddens me because we are living in a land that is completely losing contact with its religious roots and is out of touch with the Christian message."
David Marshall, the head of the Meaningful Chocolate Company, said the supermarkets appeared biased against its 'proven seller'.
He said: "We do wonder at times if there is an anti-Christian agenda from some of our supermarkets who just keep turning it down. It is as if some feel Christianity is politically incorrect or the Easter story, which mentions Jesus, might put people off.