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Traidcraft in fresh bid to avoid closure of trading arm

Mon 12 Nov 2018
By Alex Williams

The struggling commercial arm of Traidcraft, a Christian retailer promoting Fairtrade goods, has unveiled a new plan to help stave off closure.

The workforce of Traidcraft plc shall shrink from 67 to twelve under the blueprint. Twenty-two people have already accepted voluntary redundancy.

The proposals, which have been approved by the organisation's board, are due to come in effect next year.

 

Chief executive officer, Robin Roth told Premier: "A couple of people come forward with plans.

"We've got some outside help, we've got a lot of support from people who really value Traidcraft and we think we've got a plan that can take us forward.

"We've been through the value and we're now coming out in the uplands, it seems."

 

The changes - designed to reverse losses - will weed out product ranges which are not generating profit.

In September, the organisation warned recent poor trading threatened to force the closure of Traidcraft plc in its entirety.

Founded in 1979, Traidcraft plc sells Fairtrade coffee, sugar and chocolate - as well things such as rugs and baskets from Bangladesh.

Fritzs

 

The future of the charitable branch of the organisation, Traidcraft Exchange, which supports farmers in developing countries, has not been affected.

Click here to listen to Premier's John Pantry and Craig Wakling speaking with Traidcraft's Robin Roth:

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