A fair trade business which started in churches could end trading, citing an unsustainable business model.
Traidcraft in fresh bid to avoid closure of trading arm
The struggling commercial arm of Traidcraft, a Christian retailer promoting Fairtrade goods, has unveiled a new plan to help stave off closure.
The workforce of Traidcraft plc shall shrink from 67 to twelve under the blueprint. Twenty-two people have already accepted voluntary redundancy.
The proposals, which have been approved by the organisation's board, are due to come in effect next year.
Chief executive officer, Robin Roth told Premier: "A couple of people come forward with plans.
"We've got some outside help, we've got a lot of support from people who really value Traidcraft and we think we've got a plan that can take us forward.
"We've been through the value and we're now coming out in the uplands, it seems."
We're delighted to be able to share a positive Traidcraft Update; plan for slimmed down business with fair trade, community buying, transparency & 'market disruption' at it's heart. Many thanks to all of our supporters for making this possible https://t.co/fcKlDhf4DW— Traidcraft (@Traidcraft) November 5, 2018
The changes - designed to reverse losses - will weed out product ranges which are not generating profit.
Founded in 1979, Traidcraft plc sells Fairtrade coffee, sugar and chocolate - as well things such as rugs and baskets from Bangladesh.
The future of the charitable branch of the organisation, Traidcraft Exchange, which supports farmers in developing countries, has not been affected.
Click here to listen to Premier's John Pantry and Craig Wakling speaking with Traidcraft's Robin Roth:
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