Creative Commons / Kelvin Kay
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Christian charity claims 1 in 3 children bored of presents by end of Christmas Day

Thu 08 Dec 2016
By Premier Journalist

A survey conducted by Traidcraft, the UK's leading fair trade organisation, has found that 3 in 10 children are fed up with their new toys by the end of Christmas Day.

This is despite the fact that 60 per cent of parents questioned in the survey said they spend more than £100 on gifts for each child.

The survey was conducted as part of the company's Show You Care campaign which encourages spenders to take a step back and show they care for their families in ways that don't involve buying gifts.

Larry Bush, the Marketing Director at Traidcraft told Premier: "Parents are under so much pressure to buy things for kids that often we forget to take a step back and think 'what is Christmas all about?'.

"We're throwing things at our kids which they don't necessarily want. There are so many other ways to show you care."

Traidcraft say that the consumerist nature of the UK highlighted in their survey is a strike contrast to the lives of many of the world's poorest children.

Bush suggested that Christmas shoppers should try to consume ethically in order to help those in need.

"We have a whole range of ethical gifts that 'give twice' that benefit the people who made them," he told Premier. "We trade with producers from over 50 of the world's poorest countries including Nepal.

"Think about where the products you buy are coming from; use your spending power to do some good for the people who made those products this Christmas."

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