Secretary General Bishop Efraim Tendero says he wants evangelicals across the world to read the Bible and reflect more, invest in the translation and publication of it and ensure people in all walks of life can engage with it.
Addressing the thousands gathered at the Jesus Global Youth Day in Manila, Philippines, he said: "Properly understood, the Bible points us to the Creator whose Word is true, righteous and endures forever.
"We will highlight the importance of the Bible as the enduring foundation for fostering unity, freedom, development and quality of life today and for the years to come."
The yearlong initiative will launch formally at the newly-built Museum of the Bible in Washington, DC in September and has the backing of ministries such as Wycliffe Bible Translators, YWAM, American Bible Society, and Call2All.
The WEA represents some 600 million evangelical Christians across the world with the intention to "advance the Good News of Jesus Christ and effect personal and community transformation for the glory of God".
Stay up to date with the latest news stories from a Christian perspective. Sign up to our daily newsletter and receive more stories like this straight to your inbox every morning.